Why do Wine Samplings and Tastings?
Wine sampling is a key way to interact with customers and highlight the full features and benefits that the product provides.
When conducting tasting and sampling campaigns, you can typically see an increase of sales up to 500% + from a single day of activity.
There are very few other marketing techniques that will provide you with an increase of this scale.
Why do Mystery Shopping?
Mystery shopping is the best way to check if retailers are representing your wines in a way that reflects your brand. Many retailers don’t have enough time to train staff on products so your cultivars may never reach their full sales potential.
By conducting mystery shopping in store, it allows you to work out the best action to take to increase sales, availability and location in store.