Our in-depth understanding of wine farm principles and clients’ business expectations, allows us to offer you the highest levels of service.
Merchandising completed by the retail chains can be as low as 50% compliant. So 50% of your retailers may not be achieving the full sales potential due to poor or non existent merchandising.
Mystery shopping is the best way to check if retailers are representing your wines in a way that reflects your brand. Many retailers don’t have enough time to train staff on products so your cultivars may never reach their full sales potential.